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By Kerry Murdock, Practical eCommerce
Affiliate marketing can be a useful tool for an ecommerce site looking to boost its sales as its commission-only structure helps business owners amass an army of commission-only sales agents.
"Most any online merchant can utilize affiliate marketing," says Andy Newlin, online marketing manager for www.sierratradingpost.com, in Cheyenne, Wyo., an ecommerce merchant selling outdoor gear and clothing. "We’ve been using it for five years, and we are absolutely pleased with the results. It enables us to create partnerships with niche, high-traffic websites around the globe, and the results have been outstanding. We view these affiliate websites as strong business partners that together comprise a commission-only sales force. We have thousands of these affiliate partnerships."
What is affiliate marketing?
Say a merchant, we’ll call her Sue, has an ecommerce site selling gardening supplies. Sue’s friend Bob has a website that sells plant seeds. Sue strikes a deal with Bob to place a banner ad on his site that promotes her gardening supplies. Bob does this, links this banner ad to Sue’s site and Sue pays Bob 20 percent of every sale he generates from his customers who (a) click on the banner ad, and (b) purchase an item from her site. The arrangement makes sense because his visitors have an interest in plant seeds and she sells gardening supplies. It’s logical that folks interested in purchasing plant seeds may also be interested in purchasing gardening supplies.
Read more...
This article is used with permission from Practical eCommerce magazine, copyright 2007. Practical eCommerce is a printed an online resource for ecommerce businesses. For tips, tools and advice to improve your ecommerce business, click here. |
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www.kenyagreencoffee.com
Kenya Green Coffee Corporation has brewed up a pretty great web site. KenyaGreenCoffee.com showcases the company’s offerings in a comprehensive way that has helped the company’s brand as well as boost coffee bean sales.
Kenya Green Coffee is the leading distributor and marketer of the finest specialty Kenyan-grown green coffee. The company works directly with the coffee farmer cooperatives back home. The company works this way in order to try to improve the socio-economic conditions of the lives of the Kenyan coffee growers. On the web site, there is a gallery section with pictures of the actual coffee farms in Kenya. These pictures allow people to really understand how the people of Kenya work and live.
According to Martin Kabaki, VP of Sales and Marketing for Kenya Green, two features have really boosted sales through the site – ecommerce and email marketing.
Read more...
BECOME A FEATURED IPOWER SUCCESS STORY! We will feature a new online business in every issue of The IPOWER Informer, and we plan to pick the site from the email requests we receive from our customers. Are you interested in having your site featured as an IPOWER Success Story? If so, please send us an email at pr@ipower.com |
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