In the winter of 2006, IPOWER received HackerSafe certification for its web sites, www.ipower.com and www.ipowerweb.com. HackerSafe is a web site certification process used by over 75,000 web sites that helps protect site visitors from identity theft and fraud.

As a result of passing this certification process, the sites now display the HackerSafe logo. A web site that displays the HackerSafe logo is tested daily to ensure the site’s ecommerce infrastructure meets its highest security standards. If the site does not pass a daily scan, the logo will disappear from the site.

Anyone with a website knows how important it is to be listed in the top three search engines - Google, Yahoo and MSN.

We have over 4 years of successful experience in competitive keyword categories.

By Mitch Bettis, Practical eCommerce

It may be the most common problem ecommerce businesses face: plenty of traffic but few sales.

Converting visitors into customers is a blend of both art and science and, once it's understood, it's a skill that will reap rewards for a company's bottom line.

The Web Analytics Association (www.webanalyticsassociation.org) defines conversion as a "percentage of a visitor type who complete a multistep conversion process with a defined beginning and end within 30 minutes, whether it be signing up for a newsletter, buying a product online or some other desired outcome."

In the end, it's simple: Did the customer do what you wanted him to do?

Bryan Eisenberg, chairman of the board of directors for the Web Analytics Association, co-founder of Future Now, Inc. (www.futurenowinc.com) and co-author of "Waiting For Your Cat To Bark?" says successful conversion is about knowing your customer and focusing on the end result.

This article is used with permission from Practical eCommerce magazine, copyright 2007. Practical eCommerce is a printed an online resource for ecommerce businesses. For tips, tools and advice to improve your ecommerce business, click here.

Rid-Max Products USA makes its living off of flies and insects….or lack thereof. Rid-Max, a company which has been around since 1995, sells a patented trap that catches flies and other insects without the use of toxic pesticides, liquids, or messy and expensive chemical lures. The company’s web site, www.ridmax.com, has been around virtually since its inception and is looked upon as the key to the company’s success. Almost all sales are from Internet transactions and the company does not have a physical storefront. So, needless to say, the company’s web site is very important to them.

The site features a variety of features for visitors, including photos of the traps in action, testimonials, faq section and e-commerce capabilities. “I love the ability to put up fresh pictures and exciting testimonials that our customers send to us regarding their great experience with the traps,” says Carolyn Carvalho, the owner of Rid-Max. “It is a great way to share information and encourages our customers to want to share their experiences with us and to help others with their fly problems.”

BECOME A FEATURED IPOWER SUCCESS STORY! We will feature a new online business in every issue of The IPOWER Informer, and we plan to pick the site from the email requests we receive from our customers. Are you interested in having your site featured as an IPOWER Success Story? If so, please send us an email at pr@ipower.com