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Whether you are starting a new site and need guidance or you
want to give your existing site a new look, IPOWER’s Design
Services can provide the help you need at an affordable price.
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Or Call 888-511-4678, Extension 6001 |
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IPOWER has been named a Rising Star on Deloitte & Touche USA LLP’s 2006 Technology Fast 500. A special category, the Rising Star list ranks 25 companies that have been in business three or four years. They are ranked based on percentage revenue growth over three years (2003 to 2005). Deloitte’s Technology Fast 500 is a ranking of the 500 fastest growing technology, media, telecommunications and life sciences companies in North America.
IPOWER’s CEO, Thomas Gorny, credits delivering high-value web hosting solutions at very competitive price points with the company’s stellar revenue growth. He said, “Listening to the customer is key. It then becomes a team effort across the company to bring to life valuable services that positively impact the customer’s bottom line. We are pleased to be recognized as one of the Top 25 fastest growing young companies in North America.”
“Making Deloitte’s Technology Fast 500 Rising Star is a testament to a company's vision that has resulted in exceptional growth over three years. IPOWER’s leadership team has the right stuff for growth, and Deloitte salutes their accomplishments," said Tony Kern, deputy managing principal of Deloitte’s Technology, Media & Telecommunications industry practice. |
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Use these five tips to get maximum results
by Paul Chaney,
Practical eCommerce contributor
1. MAKE THE INTEGRITY OF YOUR LIST YOUR NUMBER ONE GOAL.
"If you are serious about wanting to do email professionally, you need to be diligent in how you sign up contacts, using double opt-in techniques. Otherwise, you're building a list that will never perform at maximum levels," says Jim Kukral with KowaBunga! Technologies, an affiliate marketing company. Double opt-in (also known as confirmed opt-in) is the practice of sending a confirmation email to the subscriber allowing them to verify their desire to join your list.
2. THE SUBJECT LINE IS KEY.
Thanks to spam and overcrowded inboxes, you have about two seconds to get the attention of the subscriber. Not only that, you have to consider what words will attract the reader but not attract spam filters. While words like "sex" and "pharmacy" are obvious candidates for spam filters. Even use of the word "free" will often get your message blocked. You have to find words and phrases that will get the user to take action, and the shorter the better. Subject lines no longer than six to seven words seem to work best. Kukral advises running your email and subject line through a spam checking service like Spam Assassin (spamassassin.apache.org).
3. PROVIDE A CALL TO ACTION.
"If your content is not written to cause an action of some type, you are probably wasting your time," says Kukral. "Sending email is an art. You can't just throw some copy together, hit send and hope it'll work."
4. DON’T OVER MAIL YOUR LIST.
There is no concrete answer to how often you should mail your list. However, you certainly don’t want to over mail it. Once a month for most campaigns is sufficient, but you can possibly get away with more frequent mailings if your offer is substantive enough. Carefully monitor conversion data and open rates. If they drop off, maybe you are mailing too much. Of course, the converse is also true. Subscribers sometimes have a short memory. Mailing too infrequently may result in users unsubscribing, or worse, filing a spam report with their ISP.
5. HTML VS. TEXT ONLY.
This used to be a conversation worth having back in the day when not all email programs were HTML friendly. Today, it is almost a non-issue because most everyone can receive an HTML email. But, there is one item to consider. When sending HTML mail, don’t enclose your entire sales message inside an image only. Always include at least some text. Some email programs don’t default to show /images/enewsletter. Google’s popular Gmail program and Microsoft Entourage are two examples of this. Including text will guarantee the recipient gets at least the gist of your message.
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 www.ckubinski.com
Cassandra Kubinski has been singing since she first performed "Somewhere Out There" at the age of 3 in her hometown of Enfield, CT. Since then she’s been performing in theater, film and television and has most recently been following her original love – making music. Her first CD, Hiding Underneath, was released in 2005 and her sophomore album is due to come next month. She’s also been touring all over New England and as far a Germany.
Kubinski didn’t just win a television competition or talent show to make it big, however. She moved to NYC after graduating from Florida State University to become a singer and songwriter and is hoping to get a record deal. Until then, she’ll remain knee-deep in marketing efforts to get her music out to her fans and to increase her fan base. One of her best tools thus far has been the great success of her website. "In the past six months, the number of visitors to my site has doubled," Kubinski explains. "That’s a whole lot of people who are downloading song samples, viewing pictures and reading my blog." She says that both her heavy touring schedule and the fact that she promotes her website at every show have been the driving forces to bring more traffic to her site. "I also use MySpace and other online presences to link people to my site," she says.
Read more...
BECOME A FEATURED IPOWER SUCCESS STORY! We will feature a new online business in every issue of The IPOWER Informer, and we plan to pick the site from the email requests we receive from our customers. Are you interested in having your site featured as an IPOWER Success Story? If so, please send us an email at pr@ipower.com
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